Seminars
Guerilla Online Marketing and Search Engine Optimization
November 27 (Day 1) & Dec. 4 (Day 2), 2010
With customers and prospects searching the Internet for products, services and conversation. The world of marketing has changed forever. Customers and prospects now own your brand and they are controlling what’s being said about you in the market both online and offline. Are you prepared?
The Guerilla Online Marketing and Search Engine Optimization is a two-day, intense, online marketing training that will give you the background and tools you will need to learn how to market in this new environment.
Methodology:
While some public courses and providers heavily rely on lectures; this workshop is seamlessly integrated with real online workshop simulations. They are designed to immediately help marketers and web marketers alike bridge the gap between knowing and doing. Thus, transforming the learning experience.
Instructor:
Facilitated By Animomedia Inc. Instructor:
AnimoMedia Inc. is an advanced new media marketing consulting company that focuses on developing websites, with one guiding principle – to achieve the client’s strategic online marketing objectives.
AnimoMedia has created and launched hundreds of successful websites since their inception, for many different types of businesses and organizations.
How you will benefit:
Migrate traditional marketing activities to your online marketing
Become familiar with the components of online communications programs
Monitor the Web for “buzz” about your brand
Implement and measure search engine optimization and paid search techniques
Initiate a measurement and metrics regime to demonstrate the ROI of your e-marketing efforts
Generate interest and buy-in from senior executives and other organizational stakeholders
What will be covered:
Guerilla Online Marketing Best Practices – Day 1
1. The entrepreneurial shift: The key to creating an integrated business mindset
2. Strategic marketing: The key to sustainable online success
3. Products and services: The key to smart selling
4. Design and navigation: Making your Web site dynamic and visitor-friendly
5. Dynamic Content: The key to getting people to respond
6. Traffic conversion: The key to increased sales and list building
8. Multimedia: Increasing your impact using audio, video, and conferencing
9. Traffic strategies: The key to getting more visitors to your site
10. People power: The key to successful affiliate programs and partnership
11. Web 2.0: The key to using social media effectively
12. Momentum: The key to systemmatizing your business and building your virtual team
Search Engine Optimization Best Practices – Day 2
• Identifying your target audience
• Using and optimizing meta tags
• Optimizing your site for multiple browsers
• Writing effective content
• Building communities with blogs and forums
• Using Google Analytics
• Gaining exposure through social media
• Creating pay-per-click campaigns
• Maximizing the use of other search engines
• Monetizing traffic on your site
Register online now or call (+632)859 – 2923 for more information.
Who should attend:
This seminar is designed for marketing professionals at a beginner’s or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available.
Register Now for Only Php 22,000.00 | email us at: learning@stepsco.com. Early bird registrants are entitled for a 5% discount.
Venue: Mandarin Hotel